Witko Business and Office Supplies...cost effective business solutions and convenience at your finger-tips
  • Facebook Logo
  • Twitter Logo
  • Linkedin Logo
  • Pinterest Logo
  • Stumble Upon Logo
  • Email Logo
  • Web Hosting by InMotion Hosting
Better Business Bureau Logo

Your Business Card Design

SIX STEPS TO DESIGNING YOUR BUSINESS CARD

by W. Tom Kowalczuk
Februsary 20, 2011

Business cards represent your business and you have approximately 10 seconds for it to make an initial and hopefully lasting impression.

Are you saying one thing verbally, but your business card is telling a different story? For example, a contractor meets with a prospect and talks about the quality of their workmanship. He continues, telling about their years of experience and reliability. The contractor leaves behind a “homemade”, inkjet printed business card. The two messages clash.


Subject, main text of your business card!
Designing your business card - subject, main text of your card

Make it bold and prominent. You want the prospect or customer to recognize and remember your company name.

It should be easy to read and draw attention without dominating the card. Designing your business card, the goal is to initiate memory retention and recall while separating your business from others in the field.


Your name on the business card
Designing you business card - your name on the card

Your name is next with regards to importance. Again, it should be prominent, easy to read using a slightly smaller font than the company name. The reward for having a great, eye-catching, memorable, impressive, business card is increased sales.


Advertising line
Designing your business card - advertising line

Create a unique phrase or “tagline” that represents your business, products and/or services. The best taglines are typically limited to four or five words – don’t get “wordy.”

The tagline is usually placed directly below the company name with the typestyle and font size smaller and of a different font than the company name. Use it on your business card, stationery, business forms, etc. We often do it in a script to suggest a personal statement regarding the company.


Contact Information
Designing your business card - contact information

Contact information is vital, but only becomes necessary once a decision for more information is required. Keep the font small, legible and easy to read.


Brand recognition... the importance of a logo!
Designing your business card - brand recognition

Think "Golden Arches" and instantly most people think "McDonalds". They can tell you what they sell, the menu, what the food tastes like, etc.

A logo can create a mental response, good or bad, every time the "BRAND" logo is seen.

Add the current tagline, "I'm Lovin it!", and you have a very powerful message. This didn't happen overnight and did cost millions of dollars. Apparently it was all worth it.


Color changes everything!
Designing your business card - color changes everything

Promote your business in color, it emphasizes ideas and enhances a document. Color increases readership by 40%.

Colors have emotions attached to them. Red, for example, is the color of revolution, danger and anger. Use it when you want people to sit up and take notice. Color increases the desire to act by 30%.

Designing your business card - the use of color makes good business sense

Win the battle for customers! Gain a firmer foothold in the minds of prospects and customers. Use color association to implant your company's identity in the unconscious minds of your prospects and customers. Color increases ad recall by 20%.

Ideas sell 88% better, recognition increases up to 80% and invoices are paid 30% faster with the use of color.

The use of color makes good business sense!


Copyright © 2010 W. Tom Kowalczuk. All rights reserved.

SOFTWARE COMPATIBLE CHECKS AND FORMS

We offer checks and forms guaranteed compatible with over 2000 software programs! If you don't find your software package listed on our order on-line website, give us a call! Many more products are available, but not advertised. Don't forget companion envelopes, designed especially for each product.

Order on-line with confidence! Witko offers competitive pricing with new customer, first-time, new item and re-order discounts. Vendor incentives and promotional discounts influence the savings we can pass along to our customers. Customer service is our number one priority, that coupled with the strongest guarantee in the industry promotes long term relations with our customers. How can we serve you today!

Offered, is a huge selection of business forms, printing and office supplies at our order on-line website. Service repair work order invoice forms are a speciality along with other types of business solutions. It all amounts to cost effective convenience at your finger-tips!

Most products are personalized for that extremely important professional image. Custom and full color solutions also available. Retail products, office supplies, it's all here! Business printings and forms include invoices and work orders. Other products available service orders, proposals, labels, checks, check printing, laser checks, weekly time records and much more.

EASY & CONVENIENT ORDERING!

For fast service and immediate assistance, call (800) 801-3746.

Fax your order to (412) 894-8290. You can include credit card information.

Send an e-mail, the most convenient and direct way to place an order (DO NOT SEND CREDIT CARD INFO) witkosupplies@aol.com

Not the fastest means for placing an order but the option is available. Send to Witko Business Supplies, P.O. Box 436, Zelienople, PA 16063